How Do I Write a Business Abstract?
by Oscar Guzman
1. Write the full report. A common mistake in writing a business abstract is attempting to write an abstract before completing the report. Before you can write a summary, however, you must complete the work you are summarizing, whether it's a business plan, marketing plan or financial report.
2. Highlight and create a checklist of the important information and conclusions contained in the report. You will want to include these details in the abstract.
3. State the goal you set out to achieve and your motivation for achieving them. Present a clear image of what you want to accomplish with the report, as well as its scope. Describe why the objective or problem is important and, specifically, why it is important to the reader. This is critical for sparking readers' interest and motivating them to continue reading. If the importance of your objective is not immediately
obvious, describe your motivation before stating the goal or problem.
4. Outline your approach for achieving the goal or solving the problem identified in the previous step. Include information on any research methods you employed. The credibility and thoroughness of the sources and methodology used will determine whether readers feel confident in the results your report presents.
5. Detail the results of your study. In this section, it is important to avoid ambiguities and instead present concrete, numerical data. Doing so helps avoid misinterpretations and allows readers to draw conclusions from your results (conclusions that will hopefully match your own). Using a chart or graph can present these results concisely and conserve space.
6. Summarize the conclusions of the report. Include the implications of your results and the subsequent actions you recommend.
- Limit your abstract to about 150 to 200 words.
- Philip Koopman: How to Write an Abstract
- Papyr: Writing an Abstract